Let’s be honest: TikTok is not just a dance challenge platform and lip-syncing teenagers’ hangout. It is a huge marketing channel. And if you do not leverage it to increase your brand, you are missing out on an enormous opportunity.
But the fact of the matter is that growing your TikTok followers is not as easy as uploading some videos and hoping for the best. It requires strategy, regularity, and in-depth knowledge about the platform.
This article will guide you through 8 tips that have been proved to lead to more followers on TikTok. These are not just ideas but methods applied in real life.
Why TikTok is important for your brand
Let’s first discuss why your brand should prioritize TikTok in 2024 before we dive into the strategies.
TikTok users devote an average of 95 minutes per day to the app. This time surpasses that spent by any other social media platform’s subscribers. They are not just absent-minded scrolling; they interact with content actively.
So what can be said about TikTok?
- It has not reached its limit yet. Unlike Facebook or Instagram, brands can still make a big impact there.
- The algorithm doesn’t care about how many followers you have, but instead how good your content is. Therefore, even smaller accounts can go viral if their videos are right.
- Younger audiences love it here. If your target audience consists of Gen Z or young Millennials, you have to be on TikTok.
TikTok cannot be left for B2C brands only; B2B companies are finding ways to get creative with this platform too. The possibilities are infinite: showing company culture through short videos and breaking down complex subjects into bite-sized content pieces.
Tip1: Nail Your Niche
TikTok is one place that is ever fully packed. You are competing with millions of creators there who have also come to take part in this platform. However, when you find your niche, people will be noticing.
Therefore, how can one go about in discovering their niche? Here some questions that can enable you discover the same:
1: What do you actually enjoy doing?
2: What makes you unique about yourself and what skills or knowledge do you possess?
3: Are there any problems faced by your fans that you can help them solve?
Once these questions are answered, delve deeper. Go for trending topics within the industry through using the search tool provided by TikTok. Check out what other content producers in your field are doing right.
Tip 2:How to Optimize Your Profile
Create an interesting bio: You have 80 characters to do this wisely. Use them effectively and let the others know who you are and what benefit you give. Add emojis so that text will look more interesting.
Select the right profile picture: Choose a clear high-quality image which represents your brand. In the case of a personal brand, use a friendly headshot whereas a logo for business works fine.
Link to other platforms: TikTok allows one external link in bio. Make use of it! Link back to your website, online shop or a landing page with links to all social media pages.
Use keywords: Have relevant keywords in both your username and bio. These help people looking for stuff related to your niche find you easily.
Put up your best content: you can pin up to three videos at the topmost part of our profile; choose those that are most representative of your brand as well as its content style.
Tip 3: Be Master of Short-form Video
content is the ruler on TikTok. Not just any type of content mind you, but short form video is what you need to perfect. To be frank, after about 3 seconds, viewers will move on to the next video. That’s how harsh TikTok can be.
So how do you make videos that halt the scroll? Follow these steps:
- Start with a bang: Make a shocking statement, ask a question or display something visually stunning within the first 3 seconds.
- Keep it short and sweet: Aim for 15-30 seconds. If you’ve got more time, let every second count.
- Use popular sounds: TikTok revolves around trends. To increase your visibility jump onto trending sounds.
- Add captions: A lot of users watch in silent mode. Make sure even on mute that there are visual messages passed across.
- End with a call-to-action: Let viewers know what they should do next. Follow you? Like the video? Try a tip?
Remember that practice makes perfect. Do not expect that your first video will go viral at once. Keep shooting and learning and getting better at it.
Tip 4: Tap into the Unique Features of TikTok
TikTok is not just a regular video platform. It stands out from the crowd with a few characteristics. You should utilize those features to your advantage.
These are three TikTok features that you must know how to use:
- Duets: This feature permits you to produce content with the assistance and support of another person’s video. Great for reactions, collaborations, or putting your own twist on a trend.
- Stitches: Similar to Duets but it allows you to take a section of somebody else’s video and then add yours. Superb for expanding on other people’s thoughts or offering contradicting opinions.
- TikTok Live: Go live once you have reached 1,000 followers. Utilize this time to connect with your audience . Answer questions, share exclusive content or conduct a live session.
However, many creators get it wrong at this point; they use these features without any plan. Do not be one of them.
Tip 5: Join forces with other creators
Here comes the good stuff. Collaboration is what you need to grow your TikTok account.
Look for The Best Partners: Find people in your niche who have the same amount of followers as you do. Check out TikTok search functionality or look at hashtags related to your industry.
Act professionally: Send them a direct message, inform them about what you are suggesting and what they will get.
Start small: Start by doing simple collaborations on Duets or Stitches. Once there’s a relationship then you can go for more complex projects.
Cross-promote: Share collaboration across all platforms. Motivate your partner to do the same.
Tip 6: Post at the Right Times
Timing matters on TikTok. Wrong timing can make your fabulous posts disappear without a trace.
When should you post? Let’s see:
Use TikTok Analytics: If you have a Pro account (it’s free to switch), you can see when your followers are most active. This is gold.
Experiment: Try posting at different times and days. Track your results. You might be surprised.
Consider your audience: Are they students? Working professionals? Their schedules will affect when they’re on TikTok.
Be consistent: Once you find your sweet spot, stick to it. Your followers will start to wait for your content.
Tip 7: Engage with Your Community
Here’s how you go about it:
Reply to comments: Every single one of them. It proves that you care and encourages more participation.
Engage with others: Comment on and like videos within your niche. Create connections.
Employ interactive features: The use of polls, questions, and quizzes in your videos enhance participation
TikTok is a community after all, the more you put into it the more you get out of it.
Tip 8: Analyze and Adapt
Here’s a hard truth, what works today might not work tomorrow because TikTok is constantly changing.
Keep up with these tips:
Monitor your metrics-VIEWS, LIKES, COMMENTS, SHARES-What is working? What isn’t?
A/B test your content; try different video styles or captions or posting times – see what resonates.
Be up-to-date with TikTok updates as they are always adding new features- be the first to master them!
Take cues from competitors who are doing well at something. How could this be done better by me?
conclusion
Growing your TikTok followers doesn’t require being a rocket scientist but instead calls for strategy, dedication, and patience. Working with other creators and responding to your community will broaden the spread while posting at the right time and looking at what you have done is like fine tuning one’s approach.
Remember that there are no shortcuts to authentic followers so abstain from buying them off. Instead concentrate on creating value for your audience and maintaining brand integrity. Equipped with these 8 best tips on how to grow TikTok followers in your pocket, you are ready to create a thriving TikTok account on which to showcase yourself or business.
